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Logo no go

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The Architects' Registration Board is in an embarrassing jam over plans to introduce a new image for itself via a new logo. The watchdog ran a competition in April for students to come up with a new representation for use on letterheads and documents. Greenwich student Lam Won Chon was the deserving winner of the £175 prize. But when the arb asked him for permission to work on implementation of the design, requiring the student to approve choices regarding colours and orientation, for example, Lam Won Chon refused, saying that he would be unable to oversee the design's progression since he was about to leave the country and was unhappy at the prospect of communicating alterations by fax, isdn or e-mail. So the arb has been forced to shelve the winner and ask private designers to come up with a new design instead. It has now picked designer (not architect) Beauty Parading to devise the new logo. It should appear on the arb's first report and accounts, expected in October, which features a checklist on good practice. The document will include a stylistic representation of plans, but no photographs of buildings.

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