The Royal Borough of Kensington and Chelsea in London has vowed to place culture and creative industries at the forefront of future development in the borough
The council aims to be the first UK local authority to integrate culture into its economic development through planning.
Kensington and Chelsea has called on developers to embed culture and the creative industries into their thinking from the start of the development process and to be ‘more imaginative and bold’ in their proposals.
The council has also launched a ‘creative district profiler’ which developers can use to identify the potential of a proposed site to become a creative district.
Councillor Nicholas Paget-Brown, deputy council leader and cabinet member for transportation, environment and leisure, said: ‘The Council’s role here is one of a catalyst – bringing developers together with creative organisations and residents to explore what is possible and provide direction.
‘We are not prescribing certain solutions, we want developers to take inspiration from the cultural placemaking approach and come up with bold ideas for their sites. We particularly feel our major strategic development sites are ripe for this form of approach and have already started to explore the options in our proposals. We are in the businesses of creative ideas and want to hear from you.’