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Is spin-doctoring so called because it makes your head spin so much that everything seems deja vu? We seem to have heard Tony Blair's latest declaration that we live in a meritocracy, and that we are all middle-class now, somewhere before. From time to time commentators dig this one out, and present it in the manner of an eager puppy depositing a well-chewed sock, ever optimistic that society will pick it up and take it to its heart. In the past, though, no one has had the cheek to ...

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