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Indulgent speculation about logos and cool

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'Gentleman's club'; 'masonic lodge'; 'abolition' of the heraldic crest. An interesting choice of words (AJ 7.12.00) - when did the members stop beating their spouses and sending children up chimneys?

Apparently, not only is our institute to be modernised but it must first be tarred and feathered with the dark spin of political correctness to justify such actions. So the future is bright, it's a new logo then.

(Who decides? And, more importantly, who's paying? ) This certainly is shallow stuff and for once I find myself in agreement with Owen Luder:

'There are far more important things. . .' Like electing a president who might curtail all this nonsense and enable authority and accountability to return to the membership and regions.

It strikes me that the current 'regime' is still beset by the undercurrents of 'cool Britannia' and that what is afoot in all of this is simply a refurbishment project:

the conversion of what some may perceive as the 'Athenaeum' into 'Groucho's'.The result is still a club (for Rather Indulgent British Architects).

Should you need an example of how an organisation can 'turn itself round' and promote the best of architectural talent and still retain its historical foundations as well as its logo, look no further than Bedford Square.

Simon Danischewsky, Cambridge

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