Gerardine and Wayne Hemingway have developed a new philosophy for the way they work. Last year Gerardine sold the last of her shares of Red or Dead, enabling her to concentrate fully on her new interior and product design business, Hemingway Design, and Wayne is now focusing on his writing and media work. To accommodate this change in lifestyle, Gerardine has redesigned and converted the ground floor of their 1930s Wembley house as a flexible workspace which they commute to from the south coast.
The main space opens out into the daylight-filled conservatory overlooking the garden, where informal meetings and presentations can be held.
The benches are Gerardine's own design, as is the carpet, which was a project for Milliken.
Behind the large panels in the living room are alcoves containing computer terminals that can be pulled out or pushed away when not in use. The panels hiding them are intended to look like pieces of three-dimensional art when closed.
The focal point of the kitchen is a large meeting table with two Tepan hotplates sunk into it. The concept came about as a way of reducing the need for time-consuming business restaurant lunches and breakfast meetings.
The kitchen was designed in collaboration with Miele which provided all the appliances, and is intended to demonstrate how the kitchen can become the hub of the live/work environment.