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IN PRACTICE - LORENZO APICELLA

This photograph was taken in our main meeting room at Pentagram. I had just returned from a holiday in California and the morning light in the room made for a gentle return to the routines of the office. That day it included a meeting with a potential new client and I was discussing what material to show them with my coordinator, Claire Parkinson. This is my favourite room to bring clients to. It is light and its generous proportions are typical of the studio as a whole, and it feels ...

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