Swedish furniture retailer Ikea has snubbed its regular practice Stubbs Rich by recruiting a second firm to help complete an ambitious 10-year store building strategy. Peterborough-based Ruddle Wilkinson has been signed-up to develop a new store in Edmonton, north London, and remodel the profitable Brent Park outlet. The firm will work alongside Bath-based Stubbs Rich to create a further 18 stores. Ikea currently has 10 outlets.Announcing the win, Ruddle Wilkinson managing director Norman Taylor said: 'It's always a difficult situation when this happens. Stubbs Rich must be questioning why Ikea has chosen to take this course. Ikea plans to fill in the gaps in its network by opening in locations where customers would otherwise have to drive more than two hours to reach stores.'