Gin firm Bombay Sapphire is shaping up as a design icon. It has been putting swanky adverts in Metropolis , and it has set up the Bombay Sapphire Foundation, with members including Ron Arad, Tom Dixon and Jonathan Glancey, with the aim of encouraging the 'dynamic and inspirational' use of glass. At the '100% Design' show next month, it will launch The Bombay Sapphire Blue Room. Unfortunately, this will not feature Nicole Kidman taking her clothes off, but an exhibition on the versatility of glass, ranging from vessels (vases) by Rachael Woodman, to images of Herzog & de Meuron's Tokyo Prada Store. After that, the collection will tour the country.
The company has even set up a trendy website at www. bombay sapphire. com, although to enter the site you have to affirm that you are old enough to drink alcohol legally. But don't worry - you won't actually have to give your age.