Richard Hywel Evans Architecture & Design has submitted this design for the entrance to the ExCeL site in London's Royal Docks to Newham Borough Council for detailed planning permission.
In a relatively featureless part of London, where the ExCeL development itself is too low to be seen from any distance, this scheme is designed to act as a landmark and a magnet to the area, as well as providing a high standard of residential accommodation.
The design of the 24-storey tower was honed in a wind tunnel to offer the minimum of resistance, therefore making the structure less massive. This process has resulted in the sail-like shape that provides such a distinct contrast to the more orthogonal buildings surrounding it.
The tower will provide a total of 301 apartments, with a nightclub, restaurant and a casino in the ground-floor plinth. The architect is proposing that the ground floor should be a polished black-curved-punctured monolith, contrasting with the sleek tapered silvered skin of glass, aluminium and steel above it.
The building steps in profile from the ground up to its mid-upper storeys with a curved 'tail' of open terraced garden balconies and dramatic planted modern structures providing views of and from the dock basin and water frontage.