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Here comes the pain, again

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This week the junior partner has been poncing about like a puppy playing with a dead kitten, waving around bits of printed paper, poring over the light box looking at slides and muttering obscure marketinglike mantras. No, he hasn't the faintest idea what they mean either. I shudder because I recognise the cause.

It's brochure time again.

Every couple of years the partners get together and moan away about the fact that they haven't got a decent, up-to-date office brochure and promise themselves they'll do something about it.

The next phase comes six months later when they do a repeat moan and hurriedly call in a couple of PR companies to give quotes.The third phase follows immediately.

Faced with the prospect of actually paying out dosh for the brochure, they decide to do it in house.Since brochure writing is a relatively specialised, requiring a basic grasp of syntax, spelling and grammar, not to mention a bit of flair and skill, it's beyond the partners and they try to intimidate some member of staff into taking it on.

Last time the in-house person involved nearly had a nervous breakdown and actually resigned. The final phase is getting someone to photocopy all the recent work and shove it in a couple of folders and the discontent resumes. A couple of years later it all starts over again.Oh, oh, the junior jerk has got his look on and is coming this way.

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