Fashion designer Wayne Hemingway has launched an initiative to persuade schoolchildren to join the ranks of designers in construction.
The man trying to shake up Britain's house building took a 'design masterclass' on Monday with a group of 14-year-olds as part of the Construction Industry Training Board's new schools competition, Creative Spaces.
The initiative sets schoolchildren at Key Stage Three - aged 11-14 - the challenge of 'redesigning their classrooms for the 21st century'. It aims to give them a 'taste of the excitement of working in the construction industry from design to build'.
'We are becoming a nation obsessed by celebrity and socalled glamorous professions, ' Hemingway said after the class at Mount Carmal School in London's Archway. 'We are in danger of losing the skills that are vital to the nation. Creative Spaces offers pupils a great opportunity to get involved in construction and find out how creative working in the construction industry is.'
The winning school will receive free construction work to the value of £50,000 and a 'chance to see their designs become a reality'.