Hamilton Associates has won an invited competition to design the first phase of Will Alsop's masterplan for Barnsley.
The Chelsea-based practice was picked from a shortlist comprising Wilkinson Eyre Architects, Michael Hopkins and Partners, Chapman Taylor and Panter Hudspith Architects to develop plans for a retail-led development on the edge of the city centre.
The practice has drawn up two separate 130,000m2 proposals for the site but has expressed a clear preference for Scheme A. It will be presenting both Schemes A and B to developers and potential backers in the next few months.
The project has already won the support of the Department of Trade and Industry, which has pledged regeneration funds to ensure it goes ahead.
The mixed-use project - which sits on the site of an existing market and shopping centre - will lead the regeneration of the area. It will include a new site for the town's market, considered by many the local focal point, together with retail, leisure and residential developments.
Scheme A places the market between a new transport hub and the existing high street, surrounded by the other developments, whereas Scheme B sites it at the centre of a traditional 'market square'model.
There will also be space in both sets of designs for other 'altruistic quirky buildings', the practice said.
These are yet to be developed, however.
Hamilton Associates hopes to submit the project for detailed planning permission within six months.