Hounslow Council has approved Make Architects’ so-called Octopus scheme in Hounslow, west London
The 50m-tall, 5,000m² office building for developer London & Bath Estates, will be cloaked in an ‘LED shroud’ and incorporate advertising and display space for public art.
The Chiswick Roundabout scheme also includes a retail showroom at ground level and a rooftop temperate garden and public viewing gallery.
The resolution to grant consent for the project - a redesign of a previously rejected proposal - was passed despite the recommendation of officers for refusal.
However the latest designs were supported by the Mayor of London and Design Council CABE, with no objections raised by English Heritage, the Highways Agency nor Transport for London.
Kim Gottlieb, managing director at London & Bath Estates, said: ‘For one of the world’s greatest cities, a truly iconic building to mark the entrance along its primary transport route is long overdue.
‘The Octopus will create a point of focus and attract interest in this part of London, creating jobs and providing an economic boost at a time when this is sorely needed.’
She added: ‘When one of the councillors said “It’s bold, it’s brash, it’s in your face” I thought thank goodness someone’s got it. This is meant to be a 24-hour, modern, vibrant, top three world capital city. Let’s give it the architecture it deserves.’