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Geoffrey Reid shifts focus onto research in overhaul

Bosses at Geoffrey Reid Associates in London have ordered each of the practice's 30 senior architects to produce two pieces of published research a year in a bid to reposition it as a centre of design and technical innovation. The demand, similar to that imposed on university lecturers, is part of an overhaul of the way the practice works, which chairman Geoffrey Reid said will distinguish it from its competitors, such as Broadway Malyan, Gensler and Aukett Europe.

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