Gensler has fought off stiff competition from Foster and Partners and KPF to win the contract for a massive masterplan for Delft University of Technology in Holland.
The practice was in Holland last week to present details of its design approach for the scheme, which will cover a 70ha site.
Partner David Bartlett told the AJ that the job will involve a research and development park alongside university accommodation, in a bid to entice companies to 'come and innovate' on site.
The site is mainly polder, with existing buildings, some of which will be demolished. It is bordered by green belt land to the south, and a motorway connecting The Hague to Rotterdam and Amsterdam.
Bartlett said he had presented around six options for the project but stressed that it was a collaborative approach, and the client's input would be of paramount importance.
The project partners include the development arms of ABN Amro and ING, the university and the Municipality of Delft.
Gensler was told it had triumphed at the end of the presentations on the same day. 'It's a fantastic win for us, ' said Gensler chief Tony Harbour.