The design strategy for adaption of this iconic motorway-side building into new commercial units conserves the building envelope and adds new insertions. The inserted blue spine is an orientation device, service core, indicator for the hotel and a symbol for the south approach; counterpoint to the historic tower seen from the north.
Client: Urban Splash Midlands:
Contractor: Urban Splash Midlands
Structural Engineer: Curtins Consulting Engineers
Services Engineer: Bennett Williams
Contract Value: £51.3 million
Date of Completion: April 2006 - January 2008 (phases)
Gross Internal Area: 45,950sqm