Everton Football Club has won planning permission for a £9 million retail and administration development at Goodison Park.
Designed by Manchester-based Formroom Architects, the four-storey building next to the Park End stand will provide office space, a hospitality lounge for fans, a museum and a new club shop twice the size of the current Everton One store.
The self-funded project, which will sit on the current site of the Club Everton lounge, is set to be completed by autumn 2011 with work set to start before the end of the year.
Robert Elstone, chief executive of Everton FC, said: ‘The new building is an exciting phase in the development of Goodison Park.
‘It will also get the entire Everton team under one roof, something that is long overdue and an opportunity to further improve how we work as a team for the benefit of the fans.’
The club had wanted to build a new £400 million stadium but plans drawn up by the KSS Design Group and Broadway Malyan (picturedright) for a site in Kirkby was rejected by the council in autumn last year.
Work will start on the Formroom scheme before the end of the year (2010) with completion expected towards the start of the 2011/12 season.
The Architect’s View
Formroom’s Tim Groom said: ‘It has been fantastic to work on a project that allowed us not only to be so creative, but also to work with a client who is so passionate about high quality design and achieving an end result that everyone associated with Everton Football Club can be proud of.
‘The new development will be a gateway to the stadium and stands against a backdrop of one of England’s most historic grounds, therefore it was crucial that whatever we designed was complementary to the existing area, while also reflecting the club’s ambition.’
‘The plans that were submitted to the City Council earlier this week have evolved since the designs were first revealed in August. This was the result of a fine tuning process and input from the many stakeholders involved both with the club and the new build.
‘Our biggest challenge was in creating a truly mixed use development which worked effectively in one footprint. The term ‘mixed use’ is often over used, however this scheme really will serve a plethora of uses, including a retail space, café, museum, office space and hospitality areas. As architects, it was up to us to ensure that each of the different areas worked successfully not only in their own right but also when combined as a whole. To achieve this, we worked in close co-operation with those who will ultimately be using the building. Our focus was to make certain that the design was functional and efficient whilst at the same time ensuring that the overall aesthetics complemented the existing stadium and surrounding area.
‘The new building has been designed with the club’s stakeholders and fans very much at front of mind. One example of this is the special attention paid to the space surrounding the statue of club legend Dixie Dean. An area important for the fans, we have created more dedicated space around the statue to ensure a focal point exists where people can congregate and pay their respects.
‘Finally, Everton was keen that the redevelopment also benefited the whole community, not just the football fans. The existing megastore, currently based across the road from the stadium, will move into the new building, with the resultant space being used as a community base offering drop-in style provision including healthcare, education and childcare services.
‘These are just some of the influences on our design process, so our plans were kept deliberately fluid, providing the flexibility for the design to evolve. The overarching goal was to ensure that the new building will make a functional and valuable addition to the community, as well as a contemporary and inspiring contribution to the wider region.’
Previous story (AJ 06.08.10)
Everton FC unveils new plans for existing stadium
Goodison Park, the home of Everton Football Club, will see the construction of a new four-floor £9 million building complete with shop, museum and café
The club had wanted to build a new £400 million stadium but plans drawn up by the KSS Design Group and Broadway Malyan (pictured) for a site in Kirkby was rejected by the council in autumn last year.
Chief executive Robert Elstone unveiled the building - designed by Manchester-based Formroom Architects - to the club’s shareholders on Wednesday night, expressing confidence that planning permission will be granted, allowing the development to be completed by summer 2011.
It will be located at the Park End section of the ground on the present Club Everton lounge site, and will include a hospitality area for corporate visitors as well as new offices.
The building will also create space for more corporate hospitality within the stadium itself.
Elstone said: ‘Even if a new stadium scheme came to light very quickly it would take a number of years to realise. Our discussions with Liverpool City Council have genuinely been more positive but the crux of the matter is we need substantial enabling support and the council see that as being difficult and hard to deliver.’