Year-long celebration includes refreshed brand, new Formica® Laminate Anniversary Collection and ‘Formica® Forever’ book
Formica Group, the inventor of laminate, marks 100 years of invention, innovation and design leadership in 2013 and enters a year-long global celebration of the Formica® brand and its past, present and future impact on residential and commercial design.
“For 100 years, Formica® brand products have touched every aspect of our lives, each and every day, by surfacing millions of spaces in which we gather, work, learn, heal, shop, eat and play,” said Mark Adamson, former CEO of Formica Group and current CEO of its parent company, Fletcher Building. “The world has grown up with Formica® brand laminate. We look forward to topping millions more surfaces for generations to come.”
Formica Group partnered with world-renowned design consultancy Pentagram to create an engaging 2013 anniversary campaign for its iconic Formica® brand, including:
- “Formica® Forever” 100-year logos and supporting brand elements to be used throughout 2013
- A Formica® Laminate Anniversary Collection, featuring 12 new graphic patterns based on the brand and its history; unveiled around the world in 2013
- A celebratory book, Formica Forever, that chronicles 100 years of history, design, cultural impact and business expansion; available mid-year 2013
“All elements of our anniversary celebration pay homage to the making of an iconic brand,” shared Paul Zuckerman, president of Fletcher Building’s Laminates & Panels Division, which includes Formica Group. “As the brand turns 100, we’re looking back on a century of invention, business endurance and achievement. It’s quite a story.”
The Formica Laminate Anniversary Collection will be unveiled across Europe in March 2013.