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FORGE THE SIGNMAKERS

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AJ ENQUIRY No: 206

Leading UK designer brand Ted Baker has commissioned Forge the Signmakers to create innovative internal signage for its London head office. The brief called for signs that were instructional and visually appealing. Once the design was finalised, Forge experimented with a variety of materials and methods. The signs, mostly one-offs, were designed specifically for the eight unique meeting rooms in the offices.

They are made of solid acrylic panels that have been reverse engraved with the chosen text and then infilled with white pigment to give a 3D effect. Forge was also commissioned to produce instructional signs including 'No Smoking' signs and male and female toilet indicators.

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