Feilden Clegg Bradley Studios has been appointed to masterplan a four hectare plot in Belgravia, London which includes the Victoria Coach Station
The Bath and London-based practice will create a masterplan to transform the site surrounding Eccleston Place – which currently includes a depot, disused Transport for London control centre and industrial premises – into an ‘active city quarter’.
The project for developer Grosvenor is likely to feature housing, employment, green space, a hotel, retail and a community or cultural venue.
The possible relocation of the Victoria Coach Station from its Grade II-listed, 1932 Art Deco premises has also been discussed as part of the redevelopment.
The Urban Land Institute has interviewed 80 local residents, businesses and other stakeholders and will run a consultation in September asking local people for their views on the redevelopment.
The consultation will be followed by focus groups and public exhibitions from October until the end of the year.
A final masterplan is planned to be unveiled in 2013 which will take into account findings from the institute’s survey.
A planning application for the project’s first phase - which does not include the bus station - is expected to made by the end of next year.
Giles Clarke, executive director of the London estate at Grosvenor Britain and Ireland said: ‘We want to create a place that sets new standards in London for community and environmental sustainability.
‘It is extremely rare for so much potential to exist in such a central location surrounded by the diversity and vibrancy of the neighbouring areas of Belgravia, Victoria and Pimlico.
Joe Montgomery, chief executive at Urban Land Institute Europe said: ‘The area currently under-performs for locals and visitors alike. With good community engagement and vision, Eccleston Place could be transformed into a dynamic mixed use neighbourhood which both complements and benefits from the nearby developments at Victoria and Chelsea Barracks.
‘Our panel has created a menu of suggestions and examples from around the world which we hope Grosvenor will find helpful.’
The Urban Land Institute’s recommendations
- Create a new neighbourhood with its own distinct identity
- Incorporate a mix of uses in flexible buildings which can be changed to suit different uses over time
- Additional retail to serve the new community and wider area
- Improve permeability for the area and create new public spaces
- Move the coach station to a more appropriate location
- Build housing to cater for non-traditional households and young professionals
- Cultural or community space
Read the full Urban Land Institute report
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