Farrells is to masterplan an 8,000-home development on the 28ha Earls Court Exhibition Centre site in west London
Developer Capital & Counties Properties, which bought the building in January, appointed Terry Farrell’s practice last week following an international competition.
To land the role the practice saw off competition from Allies + Morrison, Benoy, Kohn Pedersen Fox, Make and Studio Egret West.
Detailed masterplanning will now start on the project, which will replace the ageing Earls Court venue after its last performance as a volleyball centre (designed by Populous and Allies and Morrison) during the London 2012 Olympics. A planning application will be submitted within 12 months.
Capital & Counties is leading the development with Transport for London and Hammersmith & Fulham Council.
Further architectural appointments have yet to be made for the residential-led scheme, which will also include retail, offices, a cluster of towers and green spaces.
The nearby Olympia will be retained as an exhibition centre in a separate project. In the next two weeks, architect ColladoCollins will submit planning proposals to refurbish the 36,000m² structure, which dates from 1886 and is also owned by Capital & Counties.
Farrells director Terry Farrell said he was ‘absolutely thrilled’ at the practice’s win, adding it was aiming for ‘a 21st-century London that enhances the most enduring qualities of this great city’.
Elsewhere this week, Farrell unveiled plans for the transformation of Ashford, Kent, into an international centre focusing on design ‘excellence and quality.’
The masterplan is part of a £2.5 billion programme aimed at doubling the size of the town, which benefits from a high-speed rail link, by 2031.
Farrell said: ‘Ashford has the potential to turn into one of the UK’s most prosperous and dynamic towns.
‘With the Eurostar rail link providing a gateway to Europe, and the introduction of the fast train service to London, Ashford encompasses many of the qualities I believe are vital for vibrant communities.’