Terry Farrell & Partners yesterday unveiled its proposal for a new walk through the heart of central London , 'The Nash Ramblas'.
The ambitious proposal - which loosely aims to follow a series of 19th-century John Nash buildings - comes on the back of the publicity surrounding Farrell's concept of turning the Euston Road into the London version of the Champs ElysÚes last year (AJ 23.01.03).
The new route - which has been developed following the success of the Queen Elizabeth Walk on the South Bank - will take in Primrose Hill, St James's Park and Trafalgar Square.
The scheme includes the wholesale relocation of London Zoo, the proposals being drawn up for the 2012 Olympic bid, direct access and crossings on the Euston Road and to Regents Park Tube, and a central walk down Portland Place.
The project also aims to take advantage of planned improvements drawn up by the Crown Estates for Regent Street and changes to Oxford Circus proposed by the New West End Company.
Farrell argues that the scheme will bring coherence to the many improvement proposals under way in central London and will also add a 'spine' to the various Olympic events set to be dotted about the capital.
The scheme has also won the backing of London mayor Ken Livingstone, the RIBA and local business interest groups.