The riba's press office is to be bolstered with an additional staff member, whose brief will be to promote the profession in the regional media, thanks to extra cash for the project voted for by council last week.
Twenty council members, including David Rock, voted for the 'General Promotion of Architecture' proposal, which will pump £34,000 into the measure - called 'public services' - and look to special projects such as Architecture Week. There will also be an additional, part-time staff member in the Architecture Centre, or Gallery as it is now called, to improve the quality of exhibitions, to curate more in-house and to develop outreach, including exhibitions touring to regions and development of schools projects.
The extra press officer proposal, which aims to target 13 or 14 regional papers with a circulation far above the Independent's, for example, narrowly defeated a scheme to shift resources to emphasise improvement in communications - promotion of the Ribanet helpdesk, a client-friendly website, and a general inquiries service at hq. This was the services committee's own recommendation. Three council members abstained from the vote, including presidential candidate Marco Goldschmied, who argued that since just £89,000 could pay for all the proposals, he refused to 'play with little toys'. An extra £10,000 was assigned to the president's programme. The £120,000 on offer was split between five initiatives - the highest cash amount going to the press office.