Ex-Rafael Viñoly director and former Foster + Partners Partner John Drew has joined forces with Pringle Brandon to form a new ‘end user focused’ practice
The new outfit, known as Pringle Brandon Drew (PBD), will work alongside the existing, sister company Pringle Brandon and will be based in the practice’s current Old Street offices in central London.
Drew, who has been installed as a managing partner, said: ‘In an economic climate that remains uncertain, constant focus on the end use of a building is key to successful development.
‘We formed the practice not just to deliver prestigious buildings that are successful in their own right, but to bring occupier insight back into the early stages of design. This means that completed buildings will offer exactly what the end user wants, making the letting or sales process easier and minimising risk to all parties involved.’
During his five years at Rafael Viñoly Architects’ (RVA) London office, Drew led the studio as it doubled in size from 30 to 60 people and worked on 20 Fenchurch Street - otherwise known as the Walkie Talkie - the Battersea Power Station masterplan and the new Leicester Haymarket Theatre.
Jack Pringle, a senior Partner of Pringle Brandon, said: ‘PBD will offer an integrated approach to design that puts occupiers and end users at the heart of the development process right from the start. There will of course be times when the two companies operate separately, but equally we believe there will be a number of businesses who welcome the efficiencies of our combined services and recognise the positive impact it will have on their projects’ commercial viability.’
Following Drew’s departure, Jeannie Lee has been promoted as director of RVA’s London Office. Meanwhile Mark Way has joined the practice from Aedas and David Portman has been installed to manage the firm’s academic projects with particular emphasis on the Oxford Mathematics building.