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Dude, where's my Ferrari?

  • 3 Comments

Anyone watching the inaugural Abu Dhabi Grand Prix on the BBC on Sunday may have noticed a rather large, red carapace in the background of certain shots

It’s the Benoy-designed Ferrari World Abu Dhabi, set to open in 2010 as the ‘largest indoor theme park in the world’. On Sunday, it was just one of a number of built objects appearing on screen that looked more like visualisations than reality.

More importantly, though, Astragal wants to know how, in designing a building that ‘reflects Ferrari’s sinuous form’, Benoy came up with something that looks like a cross between a cartoon starfish and a stag beetle and not like, well, the 612 Scaglietti.

  • 3 Comments

Readers' comments (3)

  • azhar

    Astragal..I was wondering what that "Manta Ray" was, surely should have been for a Chevvy or even an OPEL.... in a strange way I really like it.... its big, its red and its a Ferrari....

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  • take away the black and yellow flag in the middle and you may ask yourself if it really reflects Ferrari....

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  • If branded architecture was all about painting a building with the company colour then this could be considered a great success. From the limited photo's the form of the building doesn't convey anything about Ferrari, but it does look like a large theme park...with a Ferrari logo on the roof - great advertising as no one is watching the Ferraris this year. Well done Jenson!

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