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DOT THIS, DOT THAT, DOT THE OTHER. DUH

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WEBWATCH

You know all that dot com and dot co dot uk and dot org suffix stuff. A mate of mine has managed to get a dot fm suffix so that he reads like a radio station. Don't ask. But now, only three months after it was introduced, more than two million people and organisations have signed up to dot eu and it is now the third most popular domain.

I introduce this not to bang the Brussels drum, but to ponder whether your website suffi x matters.

Originally, for some it seemed cooler to have a dot com suffix simply because it was American. 'Dot com' seemed to read 'international'. Then there were people who made a point, with dot co dot uk, about being British - a particularly good thing to know if you were buying stuff online. And then they introduced dot com dot local country which was a bit schizophrenic, being at once international and local but actually just a fudge.

So, in these days of OJEU whatsits, should you not think about changing to, or adding, a dot eu to your website address? Or have the Germans bunged their electronic towels on the best sites already?

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