Bribery is rarely recommended, at least officially, as a way for architects to advance themselves.
But the RIBA suggests just that in Media Matters - a new guide drawn up by the institute showing architects how to get their work published and promoted to a wider audience. 'Bribery invariably works, ' says the document. 'Once you've had the piece published, write and thank the journalist and offer to take them out for lunch to discuss other projects you have on site and making sure he or she remembers you for next time.
Don't be shy about this - it is common practice.' In my view not common enough.