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Following the acquisition by Assa Abloy, Union went through a six-month period of 'ideas generation' in which commercial director Craig Sellers encouraged his staff to challenge the industry and 'think outside the box'. 'I wanted to restructure the Union business worldwide away from being industry driven and product-based to being a specification-driven, aspirational solution provider, ' he explains. 'That was the catalyst to challenge the whole way the industry works.'

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