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These two new products explore concrete's potential to provide civic identity. Jethro Macey's rose-patterned Lace paving slabs (right) are cast in concrete and start from ú16 each (www.jethromacey. com). Softcity's Footmap (left) won the British Cement Association's 2006 innovation award. Movement is inscribed into its soft surface layer, creating a palimpsest of pedestrian activity. To develop the prototype, Softcity aims to team up with a manufacturer (www. softcitygroup. com).

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