Having been introduced to 3dd in 1989 through its work at Spitalfields, Lifschutz Davidson has seen the benefit of engaging 3dd on a regular basis. 'Their models always add something extra to our presentations,' states Alex Lifschutz. 'Designers must have confidence in their modelmaker, and this can only be achieved by making the modelmaker part of the team.'
'When a client calls us in,' says Giddons, 'we recognise that the most important thing in our client's life at that time is their design; it's something new, and they are excited about it. The model should be unique and become part of that excitement.
'The first question we ask is what function the model has to perform,' he adds. 'Is it for internal design evaluation, for explanation to a knowledgeable client, to a committee or for the general public - or even as a letting or sales tool? Or is it a full-scale model which is in effect an exhibition set? With a budget and deadline agreed we can then suggest an appropriate scale and style.'
'Appropriate' is the key word here. 3dd is at pains to avoid developing a house style because it believes that each model should be unique, reflecting its client's needs.
'We discuss what kind of materials the model should be made from,' says Giddons. 'Should it be made from timber or white plastic, for example? Or accurately represent the chosen building materials involved in the design? We are always looking for new materials and techniques.' Basic modelling materials are acrylic sheet, timber and modern composites, but they are enhanced by a variety of vac-formed profiles, paint finishes and photo-etched metal details.
Models are often used to sell concepts. Sometimes 3dd creates them to sell space - in this case advertising space on the great totem poles in Sega World in the old Trocadero building.
The architect was rtkl