Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Come clean on the cost of good design

  • Comment

It is always interesting to read about the financial difficulties experienced by many recent high-profile cultural building projects.

The familiar disputes and concerns over increasing costs are invariably regarded by the profession with contempt. We defend the designers with our well-rehearsed argument that increased costs are justified to deliver exceptional architecture.

Fair enough. But isn't it time we came clean and abandoned the cliche that 'good design doesn't cost money'?

All the evidence suggests the contrary and architects seem to be the only construction professionals unable to draw sensible conclusions from the evidence.

This same misguided belief is the driving force behind the culture of disingenuous fee bidding which has only served to completely undermine the perceived value of our profession.

Ironically, if we were to market our service under a new cliche 'good design does cost money', we might be taking the first steps towards rebuilding an honest and sustainable future for both ourselves and our clients.

Colin Gordon, Edinburgh

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.

Related Jobs

AJ Jobs