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Chasing the image

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'I usually think you are too grumpy about slideshows, I don't mind them, but if you click on a project [Amsterdam practice Concrete Architectural] you get an unstoppable slideshow. Only one of the slides has the information on it. But the slide changes before you can read more than a sentence. You have to wait for it to recycle to read the next sentence, and so on. Mad, mad, mad.' Writes a reader.

Actually you can stop the slideshow, it's just that it takes a bit of time to work out that there is a little 'home' on the broad black strip across the bottom along with the address and phone number.

Watching the slides is a bit like riding a horse which is cantering slowly along – it's an hypnotic pace. The screen-wide image goes momentarily black before then next one appears and there is that little shudder you get with the mechanism of an elderly Kodak Carousel. So a touch of nostalgia there.

There are more than 80 of these mini-slide shows and the mesmerising equestrian pace is, if you have to have slide shows, just about right. Now they have to decide whether to radically edit the text or break it up and run a sentence with each frame. Personally I'd just leave it out.

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