A developer-led bid, featuring Cartwright Pickard Architects, has been chosen for the £100 million transformation of Chrisp Street in Poplar, east London
The scheme creates a new ‘shopping destination’ with a mix of private and affordable homes. Leisure, cultural, commercial and retail uses are also planned.
A purpose built square which was created in 1951 for the Festival of Britain will be retained. In 2004, David Adjaye completed an ideas store in the area.
United House group chief executive Jeffrey Adams said: ‘The world is looking East and this is a great opportunity for United House and Allied London to work together to create new homes, shops and a new community focus for local people and for visitors to enjoy vibrant Chrisp Street market and the surrounding area.’
Michael Ingall, chief executive of Allied London said: ‘This is a real regeneration project in an important part of London’s East End. Our vision is to create a new urban village, aimed in particular at the local community.’
The project is planned to start on site in 2014 and complete by 2017.