The housebuilding industry has unveiled a 'radical manifesto' to promote high design standards in the construction of new British homes.
Building for Life: A Commitment to Quality from Housebuilders, aims to promote change within the housing industry, ensuring new homes 'complement and enhance local character'.
Written by the Building for Life group, a collaboration of the Housebuilders' Federation, CABE and the Civic Trust, the manifesto is intended to complement the government's Communities Plan, which outlined a major new housebuilding programme in the South East.
It sets out measures that should 'ensure' new schemes win the support of CABE and councils.
These include the development of design quality standards, avoiding uniform house types and improving design procurement skills.
HBF chief executive Rob Ashmead described it as a 'demonstration of the growing commitment of the housebuilding industry to good design'.
'Developers are aware of the aesthetic and commercial advantages of ensuring a new development is in character with its local environment, ' he added.