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Brewer Street, W1

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This development of offices, apartments (30 per cent ‘affordable’) and shops at the heart of Soho replaces an NCP car-park occupying a long, narrow, landlocked site north of Brewer Street.


The scheme, designed for developer Helical Bar, relocates the lucrative parking to a series of basement levels, allowing the urban fabric at street level to be opened up - Peter Street, currently a cul-de-sac, is extended into Lexington Street. The residential component is placed here, at the most sheltered point in the site. The offices address Brewer Street and Lexington Street, with a new glazed tower, breaking through the organising frame and addressing the view from Great Windmill Street, which provides recompense for the removal of the existing, faience-clad tower (the only distinctive feature of the 1930s car-park building). The mix of materials reflects the diversity of the context.


The aim is to enrich the townscape and restore lost connections in a mixed-use project which reflects the social and commercial character of the area.

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