More halls, more exhibitors, more stands and a new team have combined to make Interbuild 2000 the biggest event in the UK construction industry's calendar.
With big-name players such as Marley Building Materials, Owens Corning and ACO returning to the show, the traditional heart of the Interbuild exhibition is looking healthy. Indeed, to date almost 50,000m 2have been reserved and Halls 4 (Windows, Doors and Facades) and 5 (Structural Building) are now almost completely sold out. Key players such as Schuco and RMC already planning impressive stand designs.
So what has attracted these major names in the industry back to the NEC?
Paul Reed of Thermalite explains: 'From our point of view, Interbuild is the ideal opportunity for us to launch new products and make face-toface contact with our target audience. Interbuild provides a focus point for the industry and remains very relevant to every sector of the market - whether you are a specifier or the end user.'
RMC has not been at Interbuild for almost twenty years - but now it is back. 'In a fast-moving industry it is important to have a showcase where new products, information and services may be displayed, ' comments Peter Sunderland, chairman of RMC's Interbuild committee.
'We decided that Interbuild is the right vehicle for promoting the re-branded RMC to the industry and to encourage specifiers to regard RMC as a multi-product supplier. It's also an opportunity to keep abreast of developments in the industry.'
Much new support for Interbuild has been generated by the partnership between Emap and Montgomery Exhibitions.
The new team has actively sought views from the construction industry about what it wants from Interbuild and responded with new designs, more choice and more cross-selling opportunities for visitors and exhibitors alike.