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Block and tackle

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'Here, steady on.' I said, 'you're just being snobby'. 'Double glazing', she spat, having just vilified the site as 'possibly the worst architect's web site ever' And this from a non-architect.

The offending site is that of Kenneth Martin's Block Architects (not to be confused with the award-winning London practice Block Architecture ). And yes, it does look a bit like something from a secondary glazing replacement firm, with a shot of an extremely cheerful Martin behind a big working drawing plus offers of 'Free Consultation'. And below a big red star overwritten with 'Get Quote' is the abjuration to 'Receive a personal quotation* from Kenneth Martin'.The small star references the proviso that 'all quotations are subject to site visit...' . It's quite nineteenth century in its noisy enthusiasms.

In the old days when architects believed they were really gents, somebody from the Scottish establishment would have taken the young Hamilton-based Martin aside and, with a discreet shudder, explained how this kind of thing wouldn't do, You know. Old chap. But look. Not all of our 20,000 and more architects shave their heads, wear black suits, use the word 'materiality' without blushing and work for the international stars in the metropolis. Maybe if some of the (fairly) silent majority adopted Martin's brash approach there would be more work for and less moaning from the regions. Look. Learn. But please, use a web designer..

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