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Beyond the hype - drawing on Web experience

Recent falls in Internet stock prices might suggest that there is more hype than substance to Internet businesses. Apparent value is here today, gone tomorrow. Such volatility is almost guaranteed where valuations are made on future profits to be earned in uncharted waters. Certainly cultivated hype has a role as a major weapon in talking-up a new Internet venture in order to build a share price to underwrite funding for development.

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