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astragal Reaching higher

Chris Smith was in good form, giving a short talk on the virtues of excellence and arguing strongly for a public-service ethos reaching beyond simple market demand, whether in relation to broadcasting or architecture. 'The BBC should encourage people to reach for something they didn't know they wanted,' he declared. Exacting standards should be applied to all aspects of culture, whether it be called high or low. It was not the client organisation or the ultimate user who would determine ...

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