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Assael named AJ120 Business Pioneer of the Year

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Assael has been named the AJ120 Business Pioneer of the Year for its simple story of business transformation

Ahead of most of its competitors, the practice identified an opportunity in the private rented sector (PRS) and took a risk in making a substantial investment in foreign fact-finding and R&D.

Despite having researched PRS for seven years, the practice has not rested on its laurels but is continuing to invest in study trips to the US and Germany.

The result has been new PRS projects in Newham and Kensington and Chelsea, as well as contributions to a guide to a UK model for PRS launched by the Urban Land Institute.

One judge said, ‘Assael has a very clear practice strategy that has delivered results in a competitive sector. They are clearly a practice on the up, being led by strong directors with a strategic focus on winning work in a new  sector.’

The practice saw off a shortlist of seven other firms to win the newly introduced award.

The shortlist in full

  • Assael Architecture
  • Donald Insall Associates
  • Hawkins\Brown
  • HTA Design
  • Kohn Pedersen Fox Associates
  • Purcell
  • Robin Partington & Partners
  • Stride Treglown


  • Clare Goggin, project director, Jackson Coles
  • Paul Karakusevic, director, Karakusevic Carson Architects
  • Will Hurst, AJ deputy editor
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