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Adidas seeks masterplanner for global headquarters

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Adidas Group has launched a two-stage ideas contest to masterplan the open spaces on its World of Sports Campus in Herzogenaurch, Germany

Interdisciplinary teams featuring landscape architects and architects are invited to submit proposals for the 59 hectare headquarters.

The project aims to transform the complex into a ‘high-quality space which can be collectively experienced’.

New external spaces are expected to be ‘authentic, inspiring and passionate’ while also meeting the functional requirements of the company.

The sportswear manufacturer has been based on the former US army base – which now hosts 3,600 Adidas employees – since 1999.

In August Stuttgart-based Behnisch Architects won an international competition to create two new office buildings on the site in Bavaria.

Recent additions to the sprawling headquarters site include the Laces building by Kadawittfeld Architecture and a company-owned day care centre.

According to the brief: ‘Just like the com­pany and its respected brands [which] continuously self-develop and meet new tasks, the campus, too, must be able to react to changing circumstances at any time with utmost flexibility without losing its functional design, ecological or economic qualities.’

Participants will propose schemes for a key intersection between the campus northern and southern district during the competition’s first stage.

Twelve shortlisted teams will then share a £47,000 honorarium and be invited to draw up more detailed concept designs during the contest’s second stage which covers the entire campus.

The deadline for registration is 9 January and submissions must be completed by 16 January.





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