Let's hope Michael Graves has been paid a fortune for plugging Absolut vodka in an advertisement featured on the back of the US edition of May's Elle Decor - because such straightforward product placement is becoming old hat amongst those architects who attract the attentions of advertising agencies. For Mario Botta has stolen a march on them all, being used to promote . . . risk management. He emerges, glasses raised to the forehead, clutching a pencil in his right hand, out of a dark whole-page ad in the FT, on behalf of Swiss banker Winterthur International, 'the experts in total risk management'. Mario tells us that 'the biggest risk facing any outstanding building project is often not the lack of funding or ideas, but of understanding'.
Tell that to Liz Hurley.