A lot of the old pocket-sized 18th century pattern books - the office brochures of their day - were published by blokes with wonderful names like William Halfpenny and had titles such as Multum in Parvo, or, as the strapline would explain for non-Latin-literate potential clients, Much In Little.
So it's nice to see M3 Architects continuing that tradition in the early 21st century. Except that its website, www. m3architects. com/, might well be called Much with Little.
No, I'm not being snide. Because this is a practice young enough to feature in the latest Architecture Foundation's New Architects 2. So it hasn't built a great deal. I suppose the trained eye (that includes quite a range of potential clients) can glean this from its site.
But the overall impression is that the practice, which has recently moved to London's fashionable Hoxton, is feisty, up for it and happy to make the very best of what it has already done.
First, you have to get through the bewildering home page with round-cornered pastel shapes gradually layering over each other. Happily, this soon stops. Nothing happens. You wait for some indication of what you should do. After a minute of incipient snoring, you jerk awake and go for the Back button on your browser. As you wipe the cursor across the screen you accidentally trigger the message Press. Great. You press. And, very boringly, there is a collection of press cuttings. But you've got the idea and, anyway, there across the top of the page is the list of secondary pages - Projects, About Us, Eco Tower - a pet project - and Press and Contact.
Without the work-it-out-yourself-idiot pastel strips on the home page, this site would really sing. The text is commendably brief and lacks slurpy self-regarding hype and the architecture is interesting and beautifully drawn.
You can't say the same for some of the photos which don't, please guys, have to go out of focus just because you're doing a QuickTime movie with them.