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A new website for American Hardwood

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As part of its commitment to making a wide range of technical guidance and detailed information about American hardwoods crystal clear and easily available, AHEC (the American Hardwood Export Council) has launched its redesigned and updated website


The website’s  ‘new look’ has been developed in line with feedback from users and structured  to meet the ‘three clicks’ benchmark – whatever you need to know, on your screen, via a maximum of three clicks of your mouse.

Keeping the site dynamic and encouraging interaction with anyone who works with hardwood has been a major consideration.  Jim Greaves, Senior Partner of award winning Hopkins Architects comments, ‘I was pleased to discover a very approachable website that is easy to navigate and access key information about the specification and use of American hardwoods.’

The development of the site includes much more information about sustainability by independent consultant on sustainability issues, Rupert Oliver. This reflects AHEC’s move towards a new science-based approach to ‘green’ specification and design - the launch of a major ISO 14040-based LCA Study for American hardwoods has recently been announced.

For European Director David Venables, the website is at the heart of AHEC’s communication strategy. “The best websites provide customers with exactly the information they need when they need it.  Trawling through various levels is no longer an option and that principle has pretty much dictated how our website has been and continues to be developed. Of course the investment has been considerable but the value for us is in the continuing reduction of printed materials and our confidence that the website is doing its job effectively as a vital communications channel for our industry.”

The site will be available in 9 languages for use throughout all AHEC’s major world markets.


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