[First look] Architecture 00 has unveiled a proposal to transform London’s Old Street roundabout into a ‘Start-up City’
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Launched in partnership with Shoreditch-based estate agents Space Station, the concept features ‘enterprise and start-up space’ above a remodelled public square.
The design also features enormous media advertising hoardings inspired by Tokyo’s Shinjuku district.
A statement from the practice explained: ‘It’s about the aggregation of many small, energetic, and rapidly growing start-ups with a sharing culture rather than the single, large corporate setup which has driven the design of the office buildings we got used to during the boom.
‘We’re told the advertising space on the roundabout is some of the most expensive in Britain. By selling the façade per pixel, per minute, the building creates a system which allows small, local companies, individuals and online campaigns to use it, alongside the big global players
Space Station director Russell Chopp added: ‘The roundabout is a landmark opportunity to articulate and amplify what is happening in the area.’
The area around Old Street roundabout has been dubbed silicon roundabout due to its popularity with new high-tech businesses.
The roundabout is currently home to the St Agnes Well shopping centre and is owned by Transport for London. A spokesperson for the site owner said: ‘TfL is happy to discuss with local developers any possible developments to upgrade the Old Street roundabout.
‘However, any plans would need to fit in with both TfL’s and the local borough’s wider aspirations to improve the environment and traffic conditions for pedestrians, cyclists and road- users through the junction.’
00 reveals Silicon Roundabout concept