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. . . new lions are robotic, joyless and aggressive

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LETTERS

Art or science? Joy or business?

Isn't the beauty of architecture and our profession the amalgam of these?

Launching new brands and visual identities will attract reaction; the RIBA's new logo will attract more than usual.

And why not? Its users are primarily visual, after all, aren't we?

My first and, sadly, lasting impression of the new skinny lions is a robotic, joyless and aggressive one. Gone are any hand-crafted, sweepy, graceful lines, substituted by machinedrawn patterns - much the way we seem to be going anyway.

As for the first rule of architecture - proportion - just how can an architect possibly sanction such a thin column with an overbalancing crown? How does a 3D profession let its design be taken over by a 2D one?

Clearly the lions are there to hold up the ailing column, while Eric Gill's look as sturdy and reliable as the image of an architect should be. Sure, a logo isn't literal, but the impact is so feeble and unconvincing that it says we are a two-dimensional, mechanical bunch who have lost all artistic ability in favour of hard, lean, efficient and distant business. Why? Leave all that to those who are a lot better at it and seek no visual inspiration.

The logo doesn't say 'stand up' - it shouts 'stand off '. Is this not the very impression we are trying to ditch?

Gerry Sanderson, Berkshire

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