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. . . as ARB moves down design road in rebranding

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The Architects Registration Board is aiming for a 'modern, innovative' new image by launching a competition for students to redesign its logo, part of a wide-ranging professional and public awareness campaign.

The ARB this week sent details of the competition to heads of architecture schools, asking that new designs should reflect its objectives as a statutory body with the authority to regulate, and which is 'authoritative, effective, efficient and accessible'.

Students from any discipline are eligible to enter.

To be judged by architects Amanda Levete, Joyce Deans and two lay members of the ARB, entries must be sent direct to the board by 5 May. Prizes on offer are £100, £50 and £25. The old logo with scales of justice, open book - 'the letter of the law' - and what the board describes as a 'lamp' was designed for ARCUK, which made way for the ARB last year.

Registrar Andrew Finch said: 'This is an exciting opportunity for students to tackle what the ARB does and come up with a modern, innovative image that will appeal to everyone and translate easily.'

As part of a conscious move to raise awareness of the benefits to the public of the ARB, Finch appeared on BBC Radio's You and Yours last week; plans include the launch of a web site (http://www.arb.org.uk/) on which details of the competition will be placed, and the establishment of new London premises. The ARB has already looked at sites in King's Cross and is hoping for more of a design element than with its current home. Competition details are available from Christina Heidensohn, tel 0171 580 5861.

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