Jones East 8 has won planning permission for this temporary hospitality building in the shape of a sofa overlooking the Olympic Park in east London
The 18,000m² temporary hospitality venue includes a 8,700 inch television screen, a four-storey sofa and will be able to accommodate up to 8,000 people a day.
The former industrial site is just 200m from the London 2012 Olympic Park in Stratford.
Site owner Lance Forman said: ‘The cabinet that the giant TV sits on could become a nightclub for 1,000 people.’ The venue is to be open from 8am to 2am between April to September 2012.
Phil Hudson of Jones East 8 added: ‘We wanted to try something cheeky, different and memorable and in so doing put the venue, Fish Island and Tower Hamlets on the corporate map.’