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Euro crisis in Holland

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In a bid to bring architecture to the masses, Architecture For One Euro has launched in Rotterdam, offering a drop-in professional service where shoppers can get advice on their design problems for just €1

‘We believe that design is important. It is about solving problems, not just aesthetics – a misunderstanding that often causes design to be dismissed as irrelevant,’ said Alison Killing, founder of Killing Architects and initiator of the project.

‘By demonstrating how design is useful, we hope that people outside the design professions see its worth.’ It’s fairly easy to convince shoppers of the value of €1, it’s paying a living wage that’s the rub.

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