Just a quote:
"Established in 2010, Ben Adams Architects has quickly developed a reputation for elegant, contextual architecture balancing function with an appropriate degree of innovation and flair."
Why these "11 commandments" now? Are you afraid public opinion might get to your clients and make them think differently who to commission? Have you finally decided which way the wind blows, and try to get ahead to sail downwind (ask DC how that works: it often doesn't get you where you need to go). Maybe you founding signatories should sponsor a research project looking at your projects to asses them against your commandments, and see how they fare. I am sure you, and many others, could learn a lot about how not to build. Maybe I am too biased, but I don't think so.
Comment on: MIPIM 2018: The AJ blog
Sorry, only had a brief look, but my impression is; travelling from London, Manchester, Leeds, Liverpool, ............, to Cannes, to meet, talk, socialise with people from London, Manchester, Leeds, Liverpool, ............. But my impression is probably totally wrong.